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“The point is, our minds aren't as private as we like to imagine. Other people have partial visibility into what we're thinking. Faced with the translucency of our own minds, then, self-deception is often the most robust way to mislead others. It's not technically a lie (because it's not conscious or deliberate), but it has a similar effect. "We hide reality from our conscious minds," says Trivers, "the better to hide it from onlookers.”

LyingConsciousnessDeceptionSelf DeceptionSignaling
Book:The Elephant in the Brain: Hidden Motives in Everyday Life
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“Biology teaches us that we’re competitive social animals, with all the instincts you’d expect from such creatures. And consciousness is useful—that’s why it evolved. So shouldn’t it stand to reason that we’d be hyper-conscious of our deepest biological incentives? And yet, most of the time, we seem almost willfully unaware of them. We all know they’re there. And yet they make us uncomfortable, so we mentally flinch away.”

Self DeceptionSocial Science
Book:The Elephant in the Brain: Hidden Motives in Everyday Life
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“Social status among humans actually comes in two flavors: dominance and prestige.12 Dominance is the kind of status we get from being able to intimidate others (think Joseph Stalin), and on the low-status side is governed by fear and other avoidance instincts. Prestige, however, is the kind of status we get from being an impressive human specimen (think Meryl Streep), and it’s governed by admiration and other approach instincts. Of course, these two forms of status aren’t mutually exclusive; Steve Jobs, for example, exhibited both dominance and prestige. But the two forms are analytically distinct strategies with different biological expressions. They are, as some researchers have put it, the “two ways to the top.”

PsychologySelf Help
Book:The Elephant in the Brain: Hidden Motives in Everyday Life
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