“The industry is littered with self-styled purists who believe the business of media.. the requirement to make a profit.. somehow corrupts the craft.” BelieveSelfBusinessMediaIndustryProfitCraftsRequirementsBelive Author:Lachlan Murdoch
“I have been privileged to grow up retaining the love of good journalism, the craft, while learning its business: the dollars and cents. I have learnt that they are not mutually exclusive but integrally self-reliant. Each dependent on the other.” Has BeensSelfGrowsBusinessGrowing UpLearningDollarsCraftsJournalismDependentCentsPrivilegedExclusiveRetainingSelf ReliantGood Journalism Author:Lachlan Murdoch
“The profit motive is not only fundamental to our ability to reward shareholders and pay employees; it's fundamental to excellent journalism. Far from corrupting the craft, profits enhance it. Expansion drives diversity and diversity protects and strengthens our craft.” StrongAbilityPayStrengthProtectDiversityFundamentalsRewardsProfitCraftsJournalismExcellentMotiveEmployeeExpansionShareholdersProfit Motive Author:Lachlan Murdoch
