“The industry is littered with self-styled purists who believe the business of media.. the requirement to make a profit.. somehow corrupts the craft.” BelieveSelfBusinessMediaIndustryProfitCraftsRequirementsBelive Author:Lachlan Murdoch
“The profit motive is not only fundamental to our ability to reward shareholders and pay employees; it's fundamental to excellent journalism. Far from corrupting the craft, profits enhance it. Expansion drives diversity and diversity protects and strengthens our craft.” StrongAbilityPayStrengthProtectDiversityFundamentalsRewardsProfitCraftsJournalismExcellentMotiveEmployeeExpansionShareholdersProfit Motive Author:Lachlan Murdoch
“The self-anointed media elite among us believe, somewhat self-servingly, that not only the act, or process of making a profit is positively sinister, but also that the very desire to do so is.” BelieveSelfDesireProcessBusinessMediaEconomicsCriticismProfitElitesPositivelySinisterBelive Author:Lachlan Murdoch
