“Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.” ShouldIdeasMatterHelpingStoriesAttentionFocusSourceIntelligentJournalistContributionHelpfulAnnoyingProvidingGood Story Author:Laura Fitton
