“Hugging your haters is not a cost. It’s a profit center”
Source: Hug Your Haters: How to Embrace Complaints and Keep Your Customers
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Famous Jay Baer Quotes
“Content is the emotional and informational bridge between commerce and consumer.”
“The biggest benefit of doing an interview podcast is the relationships you build.”
“The future of marketing isn't big data, it's big understanding.”
“If you help someone, you may create a customer for life.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“The difference between Selling and Helping is just two letters.”
Source: Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
“Worry more about being social, and worry less about doing social media”
“Content pays an ongoing information annuity that other forms of marketing simply do not.”
“Customers are ninjas now. They are stealthily evaluating you right under your nose.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“Content is the fire. Social media is the gasoline.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
Source: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
“Make your marketing so useful people would pay you for it.”
“Every company is its own TV station, magazine, and newspaper.”
“Activate your fans, don’t just collect them like baseball cards.”
“The goal of social media is to turn customers into a volunteer marketing army”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“Everyone says social media is a unicorn, but maybe it’s just a horse?”
“Facebook Fan Pages are email newsletters with smaller pictures.”
“If you create Youtility, your customers will keep you close.”
“The entirety of the world's knowledge is in your pants right now.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“Inspiration doesn't respond to meeting requests. You can't schedule greatness.”
“Stop trying to be amazing and start being useful.”
Source: Youtility: Why Smart Marketing Is about Help Not Hype
“A lot of companies are still using social as the world’s shortest press release.”
“Smart marketing is about help not hype.”
Source: Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)