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Quote by Jay Baer

“Customers are ninjas now. They are stealthily evaluating you right under your nose.”

Quote by Jay Baer

Book:Youtility: Why Smart Marketing Is about Help Not Hype

Work

Youtility: Why Smart Marketing Is about Help Not Hype

This book delves into the concept of 'youtility,' which suggests that successful marketing should focus on offering genuine help and value to customers, rather than relying on traditional hype and promotional tactics. more

Author

Jay Baer is a renowned customer experience and digital marketing consultant. Born on September 29, 1969, he has over 20 years of industry experience. Baer is known for his expertise in social media and customer service, and has authored best-selling books such as 'Hug Your Haters'. more

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