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Simon Mainwaring

Simon Mainwaring Quotes

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Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media.

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Famous Simon Mainwaring Quotes

“The false separation between living and giving must end.”

Giving Ends Separation

Author:Simon Mainwaring

“Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.”

Thinking Needs Wells Used Company Excuse Well Being Shareholders Stakeholder

Author:Simon Mainwaring

“Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.”

Eye America Life Is Turns Difficult Blind Silent Customers Corporate Passive Spirals Corporate America Blind Eyes Downward Spiral

Author:Simon Mainwaring

“When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.”

Thinking Asks Can Do Unique Brands Copies

Author:Simon Mainwaring

“The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”

Simple Citizens Gratitude Grateful Response Customers Meaningful Thanks Thanksgiving Demonstration Saying Thank You

Author:Simon Mainwaring

“The keys to brand success are self-definition, transparency, authenticity and accountability.”

Inspirational Real Self Business Keys Definitions Authenticity Brands Accountability Branding Transparency Personal Branding

Author:Simon Mainwaring

“Social media is not about the exploitation of technology but service to community.”

Inspiration Social Community Technology Media Social Media Exploitation Community Service

Author:Simon Mainwaring

“Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”

Writing Happens Values Effort Leader Vision Responsible Strategy Marketing Customers Advertising Brands Promotion Transforming Credible

Author:Simon Mainwaring

“Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.”

World Needs Mean Together Next Company Benefits Creating Army Embrace Decades Corporations Working Together Teamwork Collaboration Partnership Cooperating

Author:Simon Mainwaring

“Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.”

Needs Social Interest Media Demand Social Media

Author:Simon Mainwaring

“Your computer needn't be the first thing your see in the morning and the last thing you see at night.”

Firsts Lasts Night Morning Computer

Author:Simon Mainwaring

“Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.”

May Seems Order Term Challenges Marketing Brands Contradiction Dynamics Personal Relationships Outreach Daily Challenges

Author:Simon Mainwaring

“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.”

Faces Social Challenges Company Knowing Media Impact Social Media Influential Adjusting

Author:Simon Mainwaring

“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”

Needs Firsts Social Principles Embrace Marketing Definitions Campaigns Storytelling Brands Consistent Promotion

Author:Simon Mainwaring

“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.”

Way Two Social Media Emotional Treats Social Media Dialogue Storytelling Brands One Way Two Ways

Author:Simon Mainwaring

“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”

Impossible Industry Wide Collaboration Cooperation Consensus Cooperation And Collaboration

Author:Simon Mainwaring

“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.”

Mean Facts Voice Behavior Responsible Rewards Creator Producers Brands Consumers Irresponsible Distributors

Author:Simon Mainwaring

“Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.”

Needs Looks Self Facts Might Example Behavior Capitalism Wide Harm Serving Disregard Gluttony Self Serving

Author:Simon Mainwaring

“Business practices and how we treat the planet are also in desperate need of re-humanization.”

Needs Practice Planets Treats Desperate

Author:Simon Mainwaring

“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.”

Believe Powerful Brands Phenomenon

Author:Simon Mainwaring

“Like all technology, social media is neutral but is best put to work in the service of building a better world.”

World Social Technology Media Building Social Media

Author:Simon Mainwaring

“Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.”

World Virtue Streets Wall Greed Corporate Employee Receiving Ceo Compensation Bankers

Author:Simon Mainwaring

“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.”

Needs Government Together Practice Decades Traditional Enterprise Working Together Divided Collaboration Partnership Philanthropy Prosperous Paradigm Private Enterprise Divided Government

Author:Simon Mainwaring

“The leverage and influence social media gives citizens are rapidly spreading into the business world.”

World Giving Social Influence Media Citizens Social Media Business World

Author:Simon Mainwaring

“The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.”

Social Powerful Media Prove Social Media Driven Brands Consumers Dynamics Impetus

Author:Simon Mainwaring

“There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.”

Thinking Needs Firsts Today Social Media Fundamentals Social Media Transition

Author:Simon Mainwaring

“And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.”

People Ifs World Way Wells Looks States Reality Running Lines United Poverty Millions United States Capitalism Around The World Serving Engines Stamps Food Stamps

Author:Simon Mainwaring

“Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.”

Sometimes Turns Next Belief Accepting Careers Technology Security Down And Financial Refuse Relevance Updates Career Success Financial Security Latest Technology

Author:Simon Mainwaring

“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.”

Way Order Changed Profit Customers Brands Relate Relevant

Author:Simon Mainwaring

“There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.”

Needs Attention Fans Information Amount Available Our Family Each Day Followers Overwhelming Filters Family Friends

Author:Simon Mainwaring

“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”

People Want Needs Stories Use Inspiration Social Media Social Media Wants And Needs

Author:Simon Mainwaring

“As we all know, lasting relationships can't be rushed.”

Knows Lasting Lasting Relationship

Author:Simon Mainwaring

“Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.”

Choices Social Causes Media Communicate Social Media Brands Platforms

Author:Simon Mainwaring

“Brands must become architects of community.”

Community Brands Architect

Author:Simon Mainwaring

“CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.”

Faces Community Company Roles Embrace Customers Serving Ceo Marketplace

Author:Simon Mainwaring

“Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.”

World Faces Found Information Internet Crisis Thanks Around The World Consumers Multiple

Author:Simon Mainwaring

“Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.”

World Helping Industry Regard Consumers

Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Source: We First: How Brands and Consumers Use Social Media to Build a Better World

“Consumers want a better world, not just better widgets.”

World Want Consumers

Author:Simon Mainwaring

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

Values Voice Term Communicate Core Brands Tone Consistently Core Values

Author:Simon Mainwaring

“Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.”

Firsts Lines Mouths Advertising Brands Employee Word Of Mouth

Author:Simon Mainwaring

“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”

Ifs Humans Emotion Technology Changed Method Trade Currency Marketers

Author:Simon Mainwaring

“Millions of people are falling out of the middle class into the ranks of the poor.”

People Fall Poor Class Millions Middle Middle Class

Author:Simon Mainwaring

“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”

Voice Ability Influence Behavior Consumers Corporate Buying Buying Power

Author:Simon Mainwaring

“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”

Way Social Community Technology Profit Engaged Donors Non Profit

Author:Simon Mainwaring

“Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.”

Trying Problem Together Social Solve Reputation Corporate Sustainability Competitors

Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Source: We First: How Brands and Consumers Use Social Media to Build a Better World

“The currency of universal values make brands innately sharable.”

Values Universal Brands Currency

Author:Simon Mainwaring

“What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”

Reality Today Clear Failing Brands

Author:Simon Mainwaring

“Work with your competitors when the interest of the community and planet are at stake.”

Interest Community Planets Stakes Competitors

Author:Simon Mainwaring

“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.”

Self Purpose Values Ability Definitions Customers Meaningful Core Brands Landscape Filters Core Values

Author:Simon Mainwaring

“Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.”

Needs Mean Ends Goal Community Roles Achieve Tools Strategy Customers Technique Agents Brands Empowering Setting Goals Mentoring Marketers Change Agent

Author:Simon Mainwaring

About the Author

Born: 1967
Known for: Blogger
Quotes: 125

Related Topics

Social Brands Social Media Media Consumers Company Customers Needs Community World

Popular Topics

People Ifs Thinking Knows Men World Way Want Love Life Inspirational Needs Giving Feels Should Writing Trying Years Mind Firsts

Books & Sources

We First: How Brands and Consumers Use Social Media to Build a Better WorldRelated source material

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