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Quote by Simon Mainwaring

“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.”

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“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”

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“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.”

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“Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.”

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“Business practices and how we treat the planet are also in desperate need of re-humanization.”

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“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.”

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“Like all technology, social media is neutral but is best put to work in the service of building a better world.”

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“Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.”

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“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.”

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“The leverage and influence social media gives citizens are rapidly spreading into the business world.”

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