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Quote by Simon Mainwaring

“What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“Work with your competitors when the interest of the community and planet are at stake.”

Interest Community Planets Stakes Competitors

Author:Simon Mainwaring

“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.”

Self Purpose Values Ability Definitions Customers Meaningful Core Brands Landscape Filters Core Values

Author:Simon Mainwaring

“Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.”

Needs Mean Ends Goal Community Roles Achieve Tools Strategy Customers Technique Agents Brands Empowering Setting Goals Mentoring Marketers Change Agent

Author:Simon Mainwaring

“By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.”

Used Social Effort Media Building Profit Stranger Social Media Scales Fabric Non Profit

Author:Simon Mainwaring

“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.”

Needs Form Values Speak Community Company Honor Customers Loyalty Meaningful Brands Consumers Architect Reach Out Consistently Demonstrating Meaningful Relationship

Author:Simon Mainwaring

“Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.”

Leadership Leader Style Structure Intention Customers Corporate Employee Affected Overwhelming Engagement Marketplace Employee Engagement Organizational Organizational Structure Leadership Style

Author:Simon Mainwaring

“The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.”

World Way Giving Today Social Easy Company Media Smart Responsible Dollars Phones Social Media Consumers Today's World Shoppers

Author:Simon Mainwaring

“The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.”

“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”

“A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.”

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Author:Simon Mainwaring