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Quote by Simon Mainwaring

“The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”

“A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.”

Way Want Social Century Customers Loyalty Consumers Corporations Contracts 21st Century Dilemma Goodwill Lead In Customer Loyalty Social Contract

Author:Simon Mainwaring

“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”

Ifs Thinking Looks Two Ideas Faces Choices Brain Special Events Creating Solutions Organization Institutions Sparks Dedicated New Ideas Special Events

Author:Simon Mainwaring

“Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.”

Giving Wells Mean Ideas Use Values Social Realizing Share Media Movement Behavior Concerned Social Media Consumers Corporate Boards Organize Irresponsible Shared Values

Author:Simon Mainwaring

“Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.”

Needs Care Interest Community Responsibility Environment Citizens Corporate Employee Executives Who Cares Our Community Shareholders Stakeholder

Author:Simon Mainwaring

“Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.”

Self Law Certain Social Democracy Duty Type Conflict Behavior Abandon Contracts Democracies Have Social Contract

Author:Simon Mainwaring

“If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.”

Ifs Want Should Stories Values Social Causes Responsibility Core Defined Brands Contribution Initiative Social Responsibility Alignment Core Values

Author:Simon Mainwaring

“If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.”

Ifs Care Environment Economic Healthy Capitalism Corporations Economic Systems

Author:Simon Mainwaring

“It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.”

“Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”

Individual Technology Plans Products Revolution Burden Employee Digital Pace Marketplace Comprehensive Business Plan Digital Revolution

Author:Simon Mainwaring