“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” Quote by Simon Mainwaring
“For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.” NeedsFirstsSocialPrinciplesEmbraceMarketingDefinitionsCampaignsStorytellingBrandsConsistentPromotion Author:Simon Mainwaring
“Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.” WayTwoSocialMediaEmotionalTreatsSocial MediaDialogueStorytellingBrandsOne WayTwo Ways Author:Simon Mainwaring
“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.” ImpossibleIndustryWideCollaborationCooperationConsensusCooperation And Collaboration Author:Simon Mainwaring
“Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.” MeanFactsVoiceBehaviorResponsibleRewardsCreatorProducersBrandsConsumersIrresponsibleDistributors Author:Simon Mainwaring
“Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.” NeedsLooksSelfFactsMightExampleBehaviorCapitalismWideHarmServingDisregardGluttonySelf Serving Author:Simon Mainwaring
“Business practices and how we treat the planet are also in desperate need of re-humanization.” NeedsPracticePlanetsTreatsDesperate Author:Simon Mainwaring
“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.” BelievePowerfulBrandsPhenomenon Author:Simon Mainwaring
“Like all technology, social media is neutral but is best put to work in the service of building a better world.” WorldSocialTechnologyMediaBuildingSocial Media Author:Simon Mainwaring
“Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.” WorldVirtueStreetsWallGreedCorporateEmployeeReceivingCeoCompensationBankers Author:Simon Mainwaring
“We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.” NeedsGovernmentTogetherPracticeDecadesTraditionalEnterpriseWorking TogetherDividedCollaborationPartnershipPhilanthropyProsperousParadigmPrivate EnterpriseDivided Government Author:Simon Mainwaring