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Quote by Simon Mainwaring

“The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.”

Quote by Simon Mainwaring

Author

Simon Mainwaring

Simon Mainwaring is a renowned blogger born in 1967. He is highly respected in the blogosphere for his unique perspective and in-depth analysis, primarily focusing on marketing, brand building, and digital media. more

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“There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.”

Needs Attention Fans Information Amount Available Our Family Each Day Followers Overwhelming Filters Family Friends

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“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”

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“As we all know, lasting relationships can't be rushed.”

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“Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.”

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“Brands must become architects of community.”

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“CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.”

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“Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.”

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“Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.”

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Book:We First: How Brands and Consumers Use Social Media to Build a Better World

Source: We First: How Brands and Consumers Use Social Media to Build a Better World

“Consumers want a better world, not just better widgets.”

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Author:Simon Mainwaring

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

Values Voice Term Communicate Core Brands Tone Consistently Core Values

Author:Simon Mainwaring