“Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.” ThinkingDifferentJobsRememberUsedValuesCompanyProductsIntegrityFocusedCampaignsApplesAdsFoundersLamaAmeliaDalaiThink Different Author:Laura Sydell
“Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales.” KindStillsLinesCompanyWatchesRecordsProductsVersionsCooksExcitementApplesIphoneIpodsIpadsNew ProductsApple Watch Author:Laura Sydell
“In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here.” PeopleWayYearsWellsHas BeensSaidLinesProductsStoresCooksApplesDozenCeoSan FranciscoDoing GoodGambleNew Products Author:Laura Sydell