“The good designer aims at a perfect fusion of the various considerations which enter into his design. He aims at an untortured unity-a direct whole. He arranges his levels consciously or subconsciously, adhearing to the requisites of the problem he is asked to solve or to his own inclination. Some designers see total act through a disc of aesthetic considerations-others, more practical minded, may put economic considerations at top level.” MayWholeProblemPerfectLevelsEconomicDesignDirectAimUnityVariousSolvePracticalsDesignerConsiderationAestheticInclinationFusionGood DesignDiscs Author:Leo Lionni
“From time to time, from the endless flow of our mental imagery, there emerges unexpectedly something that, vague though it may be, seems to carry the promise of a form, a meaning, and, more important, an irresistible poetic charge.” MayImportantSeemsFormPromiseFlowEndlessPoeticVagueImageryIrresistibleMental Imagery Author:Leo Lionni