“Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.” BelieveEnoughCareValuesCultureWallEmployeeApplication Author:Linda Rottenberg
“The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.” ThinkingAgeTodayQualityExpectationsPrioritiesEnterpriseEmployeeConsiderationWorkplaceEquityQuality Of LifeEntrepreneurial Author:Linda Rottenberg
