“We live in a reputation economy. People are judged based on their online visible choices, behaviours, accomplishments and mistakes. Every comment you leave, person you connect to, photo you upload, or review you get, contributes to the permanent record of your online reputation.” ReputationAchievementsOnline PresenceOnline ReputationCoolbrandsCoolbrandspeopleMaarten Schäfer Book:Around the World in 80 Brands Source: Around the World in 80 Brands