“We live in a reputation economy. People are judged based on their online visible choices, behaviours, accomplishments and mistakes. Every comment you leave, person you connect to, photo you upload, or review you get, contributes to the permanent record of your online reputation.” ReputationAchievementsOnline PresenceOnline ReputationCoolbrandsCoolbrandspeopleMaarten Schäfer Book:Around the World in 80 Brands Source: Around the World in 80 Brands
“People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'. Create your story... publish it online and make sure people will find it when they Google you.” Online ReputationCoolbrandsCoolbrandspeopleMaarten SchäferAtw80bMaarten SchaferPersonal Reputation Book:Around the World in 80 Brands Source: Around the World in 80 Brands