“People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'. Create your story... publish it online and make sure people will find it when they Google you.”
Quote by Maarten Schäfer
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Around the World in 80 Brands
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“He who sees the past as surprise free is bound to have a future full of surprises.”
“No one ever made a decision because of a number. They need a story.”
Source: Tales of Habib the Hoaxter: Sometimes Hoaxed, Always Good for a Laugh
“(Even when hearing an illogical argument Danny asked:) What might this be true of?”