“People want to do business with you because of 'who you are' and 'what you stand for'... not because of 'what you do'. Create your story... publish it online and make sure people will find it when they Google you.” Online ReputationCoolbrandsCoolbrandspeopleMaarten SchäferAtw80bMaarten SchaferPersonal Reputation Book:Around the World in 80 Brands Source: Around the World in 80 Brands