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Blink: The Power of Thinking Without Thinking

Book by Malcolm Gladwell · 2 quotes · Blink, Implicit Bias, Firsts

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Blink: The Power of Thinking Without Thinking Quotes

“[O]ur attitudes towards things like race or gender operate on two levels. First of all, we have our conscious attitudes. This is what we choose to believe. These are our stated values, which we use to direct our behavior deliberately . . . But the IAT [Implicit Association Test] measures something else. It measures our second level of attitude, our racial attitude on an unconscious level - the immediate, automatic associations that tumble out before we've even had time to think. We don't deliberately choose our unconscious attitudes. And . . . we may not even be aware of them. The giant computer that is our unconscious silently crunches all the data it can from the experiences we've had, the people we've met, the lessons we've learned, the books we've read, the movies we've seen, and so on, and it forms an opinion.”

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Book:Blink: The Power of Thinking Without Thinking
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“. . . I'm not sure we always respect the mysteries of the locked door and the dangers of the storytelling problem. There are times when we demand an explanation when an explanation really isn't possible, and, as we'll explore in the upcoming chapters of this book, doing so can have serious consequences. 'After the O.J. Simpson verdict, one of the jurors appeared on TV and said with absolute conviction, "Race had absolutely nothing to do with my decision,"' psychologist Joshua Aronson says. 'But how on earth could she know that? What my [and others] research . . . show[s] is that people are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say "I don't know" more often.”

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Book:Blink: The Power of Thinking Without Thinking
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