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Quote by Malcolm Gladwell

“[O]ur attitudes towards things like race or gender operate on two levels. First of all, we have our conscious attitudes. This is what we choose to believe. These are our stated values, which we use to direct our behavior deliberately . . . But the IAT [Implicit Association Test] measures something else. It measures our second level of attitude, our racial attitude on an unconscious level - the immediate, automatic associations that tumble out before we've even had time to think. We don't deliberately choose our unconscious attitudes. And . . . we may not even be aware of them. The giant computer that is our unconscious silently crunches all the data it can from the experiences we've had, the people we've met, the lessons we've learned, the books we've read, the movies we've seen, and so on, and it forms an opinion.”

Quote by Malcolm Gladwell

Book:Blink: The Power of Thinking Without Thinking
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Work

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell investigates how people make decisions in a split second, often without conscious thought, and how these 'blink' decisions can be both beneficial and detrimental. more

Author

Malcolm Gladwell
Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist and author known for his insightful analysis of social psychology and business. His works explore the psychological mechanisms behind human behavior, decision-making, and success. more

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