“Every colour, like every note, is an emotion. A brand that limits its colour palette limits its ability to evoke emotion, connect and resonate.” EmotionMusicBrandsColourConnectionBranding Author:Marc Kandalaft
“Colour is to a brand what notes are to music. No great musician is told he only has to use three notes to be recognized. No great painter is told to limit his colour palette. So why do we impose these limits on brands?” MusicExpressionRecognitionColourBrandingBrand IdentityVisual Identity Author:Marc Kandalaft