“Art is often mistaken for expression. However, in the hands of those who truly see, it becomes investigation, a form of thought.” ArtExpressionPerception Author:Marc Kandalaft
“Colour is to a brand what notes are to music. No great musician is told he only has to use three notes to be recognized. No great painter is told to limit his colour palette. So why do we impose these limits on brands?” MusicExpressionRecognitionColourBrandingBrand IdentityVisual Identity Author:Marc Kandalaft
“Color is not defined by meaning, but shaped by relationships. Like notes in music, colors only gain meaning through their interaction.” RelationshipsMusicExpressionInteractionBrandingColours QuotesBrand IdentityVisual Identity Author:Marc Kandalaft