“Communicate with visual literacy - Make good use of all the non-verbal ways of communication - color, shape, form, texture.” WayUseFormColorCommunicationShapesCommunicateVisualsLiteracyTexture Author:Marty Sklar
“Give people plenty of opportunity to enjoy themselves by emphasizing ways that let people participate in the experience.” PeopleWayGivingOpportunityEnjoyPlenty Author:Marty Sklar
“Avoid contradiction. Clear institutional identity helps give you the competitive edge.” GivingHelpingClearIdentityEdgesContradiction Author:Marty Sklar
