“The goal in tasting wine is not to "find" the same aromas and flavors some other taster is describing. If you hone your own perceptual abilities and develop the vocabulary to articulate them, you'll not only derive more pleasure from the wine itself, but also stimulate better communication between you and the friends who are sharing the bottle.” IfsGoalAbilityPleasureCommunicationWineBottlesVocabularyFlavorDescribingTastingAroma Author:Marvin Shanken
“Drinking wine is easy: tilt glass and swallow. Really tasting wine is more of a challenge. You need the proper tools and environment, the ability to concentrate, a good memory and a vivid imagination.” NeedsEasyImaginationChallengesMemoriesAbilityEnvironmentToolsWineDrinkingGlassesVividGood MemoriesTastingDrinking WineTiltVivid Imagination Author:Marvin Shanken
“Wine lovers know that putting some effort into understanding and appreciating wine pays big dividends. Skillful tasting unlocks wine's treasures. It adds an extra dimension to the basic routines of eating and drinking, turning a daily necessity into a celebration of life.” KnowsBigsUnderstandingEffortPayLoversEatingAppreciateWineAddDrinkingTreasureExtrasDimensionsCelebrationSkillfulTastingDividendsCelebration Of LifeEating And DrinkingWine Lovers Author:Marvin Shanken