“The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction.” WellsSocialBusinessAcceptanceDependsMessagesIncreaseMediumsAdvertisingOnlineTargetInteractionVehicleSiteNetworkingSocial NetworkingSocial NetworkLikelihoodFuture SuccessSocial Networking SitesNetworking Sites Author:Mary Louise Kelly
