“Perhaps one of the more creative promotions of all time was in 1969, when a marketer with the Procter & Gamble Company came up with the idea of giving away goldfish with each purchase of a king-size box of Spic and Span.” MarketingRefundsCoupons Book:Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession Source: Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession