“Generation Z wants their calling to be unique to them. Stanford Researcher Roberta Katz analyzed millions of snippets of Gen Z online speech in a project called iGen Corpus. One of her main discoveries is that Gen Z emphasizes finding unique identities.” MilitaryArmed ForcesRecruitmentUs Military Book:We Don't Want YOU, Uncle Sam: Examining the Military Recruiting Crisis with Generation Z Source: We Don't Want YOU, Uncle Sam: Examining the Military Recruiting Crisis with Generation Z