“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?” Cradle To Cradle Book:Cradle to Cradle: Remaking the Way We Make Things Source: Cradle to Cradle: Remaking the Way We Make Things
“....in 1991 we coauthored the Hannover Principles, design guidelines for the 2000 World's Fair that were issued at the World Urban Forum of the Earth Summit in 1992. Foremost among them was "Eliminate the concept of waste" - not reduce, minimize, or avoid waste, as environmentalists were then propounding, but eliminate the very concept, by design” Cradle To Cradle Author:Michael Braungart