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Michael Braungart Biography

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“The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what they encouraged to grow. And woe to the small yellow flower that rears its head!”

Environmentalism Lawns Pesticides Landscaping

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“Cradle to Cradle is like good gardening; it is not about “saving” the planet but about learning to thrive on it.”

Environment Environmentalism Circular Economy Circularity Circular Design

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“When you talk about “saving the planet” you turn it into an ethical question, and I think you won’t solve problems if they are ethical.”

Environment Environmentalism Circular Economy Circularity Circular Design

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“what most people see in their garbage cans is just the tip of the material iceberg; the product itself contains on average only 5% of the raw materials involved in the process of making and delivering it.”

Environment Environmentalism Circular Economy Circularity Circular Design

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“The design intention behind the current industrial infrastructure is to make an attractive product that is affordable, meets regulations, performs well enough, and lasts long enough to meet market expectations”

Environment Environmentalism Circular Economy Circularity Circular Design

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“as a buyer you got the item or service you wanted, plus additives that you didn’t ask for and that may be harmful to you and your loved ones.”

Environment Environmentalism Circular Economy Circularity Circular Design

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and system that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?”

Cradle To Cradle

Book:Cradle to Cradle: Remaking the Way We Make Things

Source: Cradle to Cradle: Remaking the Way We Make Things

“....in 1991 we coauthored the Hannover Principles, design guidelines for the 2000 World's Fair that were issued at the World Urban Forum of the Earth Summit in 1992. Foremost among them was "Eliminate the concept of waste" - not reduce, minimize, or avoid waste, as environmentalists were then propounding, but eliminate the very concept, by design”

Cradle To Cradle

Author:Michael Braungart