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Minter Dial Biography

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“The key insight is that what you promise to your customers ought – at some level – also to hold true for your employees. More empathically, you want the employees to be the core embodiment from which radiates out the values, promises and service.”

“Inasmuch as your organization subscribes to the notion that there are many stakeholders beyond the shareholders, the culture of the company and the personality of the brand depend on the daily interactions. This means how your stakeholders relate and interact together, and how, ultimately, the brand is perceived. Does your brand have a clear set of values that can each be described with specific behaviours?”