“Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it because it is good for our business” PeopleHardSocialDecisionResponsibilityNiceCorporateThings To DoSocial ResponsibilityNice ThingsCorporate Social ResponsibilityBusiness DecisionsCorporate ResponsibilityGood Ethics Author:Niall FitzGerald
“A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.” PeopleWantMatterChoicesBrandsSimplify Author:Niall FitzGerald
