“Investors should forget about a company’s market share or revenue growth as the measure of its success. The true measure of its strength lies in its ability to keep its customers coming back.” InvestingCompetitive AdvantageCustomer Loyalty Author:Patrick J. Wierckx
“It is essential for investors to realize that a company’s value isn’t found in spreadsheets or accounting records but in the hearts and wallets of customers.” InvestmentInvestingCustomer LoyaltyCorporate Strategy Book:Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit Source: Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit