“The Cubs are a major league baseball team based in Chicago. Apparently, the team was once cursed by a goat and is doomed now to never win the World Series. The 71 seats [auctioned by the Chicago Board of Exchange] are adjacent to the Cubs' dugout on the third-base line. This is an unnecessary detail needed to give color to what would otherwise be a dull and uninspiring narrative.” Humor2012Chicago CubsAcademic WritingAuctionFootnote Book:Principles of Pricing: An Analytical Approach Source: Principles of Pricing: An Analytical Approach