“Our brand at Netflix is really focused on movies and TV shows.” ShowsTvsFocusedBrandsTv ShowsNetflix Author:Reed Hastings
“The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.” ShowsAbilityWatchesTvsBrandsEpisodesTv ShowsHookedNetflixBinge Author:Reed Hastings
“In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.” BelieveLongShowsTermNovelTvsLong TermOperaTv Shows Author:Reed Hastings
“Interactivity is a big part of video games, which have been a big part of entertainment for 20 years. That's what we think of as a 'lean-forward' type of entertainment. It's much more intense. But TV is more of a 'lean-back' entertainment - so the big improvement there is on-demand, because it conforms to your schedule.” ThinkingYearsHas BeensBigsGamesTvsTypeDemandEntertainmentImprovementIntenseVideoSchedulesConform Author:Reed Hastings
