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Renata Škarpa Quotes

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Famous Renata Škarpa Quotes

“Business Plan is the fairy tale you tell investors to get money, even if you have zero clue how you’ll execute. Business Plan is less about what you know and more about what you hope will happen if the stars align and your competitors suddenly forget how to compete. Business Plan is less a plan and more a prayer; so pour yourself a strong coffee and start writing.”

“The pivot is the official startup way of saying, “Well, that didn’t work, so now we’re going to pretend this was the plan all along.” Investors are conditioned to love pivots: because it means you’re still trying, even if you have no idea where you’re going. So go ahead, pivot like your startup’s life depends on it, because, spoiler, it probably does.”

“Sales is a charmer who approaches with a rose, while marketing is a suitor who immediately offers a marriage bouquet. Sales is a fast-paced sentence, while marketing is a novel in the making. Selling is the creativity of the moment, while marketing is the creative pursuit of moments.”

“Write a letter to your loved one. I believe that you will write for hours and write about anything and everything that comes to mind. And now write a congratulatory message to your loved one, but only with two sentences. Now you have stopped. You know which sentences to write, but you can't decide which two to choose from the hundred you want. Business email is just that; the struggle of choosing between what you want to write and what you think the other person wants to read.”

“KPIs (Key Performance Indicators) are arbitrary numbers that make you feel productive. It’s corporate astrology: you stare at charts and dashboards, interpret the signs, and declare, “We’re growing!” while quietly ignoring the fact that revenue is flat. If you’re hitting all your KPIs and still not growing, they’re just three letters that make you feel busy while you slowly fail.”