“The pivot is the official startup way of saying, “Well, that didn’t work, so now we’re going to pretend this was the plan all along.” Investors are conditioned to love pivots: because it means you’re still trying, even if you have no idea where you’re going. So go ahead, pivot like your startup’s life depends on it, because, spoiler, it probably does.” LeadershipBusinessEntrepreneurshipStartupPivot Book:Chaos.: Where dreams, disasters, and money collide. Source: Chaos.: Where dreams, disasters, and money collide.