“As I worked to explain how to avoid bad strategy, I began to see that one cannot really evaluate or criticize a strategy unless there is a fairly clear statement of the problem the strategy is trying to solve.” TryingProblemStrategyCriticize Author:Richard P. Rumelt
“A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.” TryingImportantActionSpeakGoalChallengesVisionSuccessfulStrategyAspirationInappropriate Author:Richard P. Rumelt