Quotessence
Home / Authors / Robert W. Bly
Robert W. Bly

Robert W. Bly Quotes

Writer

Filter quotes by topic

AllWantArgumentBeing OriginalConsumersCopiesCreatingCuriosityCustomersDisciplineDiverseFieldsHelpingHobbiesInstinctIntellectualIntellectual CuriosityMovingOppositesOriginalsPaid

Famous Robert W. Bly Quotes

“Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.”

WantReasonHelpingProductsCreatingUnderstoodArgumentCustomersConsumersReason WhyProseCopies
Author:Robert W. Bly
Create image