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Rod Judkins Books

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“Politicians, religious leaders, and authorities tell you to trust them because they're the experts with the answers. They make a big show of being trustworthy. That's why I don't trust them. I only trust someone who tells me not to trust them.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“We all aspire to create something uniquely our own, but our artistic journey often begins by emulating those we admire most. This initial path can lead to a garden teeming with possibilities or become a confining prison cell if we get trapped in another artist's style.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“The key to effective communication is targeting the heart rather than the head. In the grand symphony of ideas, the harmonious chord struck in the heart echoes the loudest, reaching over the barriers of scepticism and intellectual fortresses.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply understand their identity and communicate it effectively, they're successful.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“When you're small, you have little to lose. There's no pressure. You can take huge risks, like running radical and original ad campaigns. You can make edgy and ground-breaking films, exhibitions, or books. You don't have to consider your reputation, colossal studio, staff, or agents. If you're unknown, make the most of your freedom.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“An artist draws attention to something they find interesting. I love this idea of creativity because it’s down to earth. Photos posted online, an oil painting in the national gallery, a fridge magnet, a sculpture in the street – they’re a finger pointing at something the artist is enthusiastic about and want to share.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“If you paint a portrait of someone, it's a canvas covered with paint. It's not the actual person; it's an illusion (the lie). But the painting reveals more (the truths) about that person than if you met them. The artist's role is to help us see these hidden truths.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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“Sometimes, I might be walking through Slough and think ‘This place is boring.’ But it’s not Slough that’s boring. The sense of boredom is in me. Dismissing things because they’re not interesting is a slippery slope because it leads to dismissing almost everything.”

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Book:Lie like an artist: Communicate successfully by focusing on essential truths
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