“What is important is how you behave, not knowing why you do.”
Source: Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Famous Rory Sutherland Quotes
“Not everything that makes sense works, and not everything that works makes sense.”
Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
“Evolved human instinct may be a much better at statistics than modern economists”
Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Source: Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
“Once you have a very, very large budget, you actually look for expensive things to spend it on.”
“Reality isn't a particularly good guide to human happiness.”
“Poetry is when you make new things familiar and familiar things new”