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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

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Rory Sutherland
Rory Sutherland

Rory Sutherland is an individual born in 1965, whose professional category is currently unknown. more

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“At work here is that powerful WYSIATI ("what you see is all there is") rule. You cannot help dealing with the limited information you have as if it were all there is to know. You build the best possible story from the information available to you, and if it is a good story, you believe it. Paradoxically, it is easier to construct a coherent story when you know little, when there are fewer pieces to fit into the puzzle. Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”

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Author:Daniel Kahneman
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“The conceptual vocabulary derived from the classical form of the [multi-armed bandit] problem—the tension between explore/exploit, the importance of the interval, the high value of the 0-0 option [Gittins Index], the minimization of regret—gives us a new way of making sense not only of specific problems that come before us, but of the entire arc of human life. 54”

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Book:Algorithms to Live By: The Computer Science of Human Decisions
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“The United States thus achieved what no earlier imperial system had put in place: a flexible form of global exploitation that controlled debtor countries by imposing the Washington Consensus via the IMF and World Bank, while the Treasury bill standard obliged the payments-surplus nations of Europe and East Asia to extend forced loans to the U.S. Government. Against dollar-deficit regions the United States continued to apply the classical economic leverage that Europe and Japan were not able to use against it. Debtor economies were forced to impose economic austerity to block their own industrialization and agricultural modernization. Their designated role was to export raw materials and provide low-priced labor whose wages were denominated in depreciating currencies. Against dollar-surplus nations the United States was learning to apply a new, unprecedented form of coercion. It dared the rest of the world to call its bluff and plunge the international economy into monetary crisis. That is what would have happened if creditor nations had not channeled their surplus savings to the United States by buying its Government securities.”

MonetarySuper ImperialismDollar Debt
Book:Super Imperialism: The Origin and Fundamentals of U.S. World Dominance
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“This unique ability of the U.S. Government to borrow from foreign central banks rather than from its own citizens is one of the economic miracles of modern times. Without it the war-induced American prosperity of the 1960s and early 1970s would have ended quickly, as was threatened in 1973 when foreign central banks decided to cut their currencies loose from the dollar, letting them float upward rather than accepting a further flood of U.S. Treasury IOUs.”

MonetarySuper ImperialismDollar Debt
Book:Super Imperialism: The Origin and Fundamentals of U.S. World Dominance
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“The book received a wider review in the business press than in academic journals. A few weeks after the U.S. publication I was invited to address the annual meeting of Drexel-Burnham to outline how the new Treasury bill standard of world finance had replaced the gold exchange standard. Herman Kahn was the meeting’s other invited speaker. When I had finished, he got up and said, “You’ve shown how the United States has run rings around Britain and every other empire-building nation in history. We’ve pulled off the greatest rip-off ever achieved.” He hired me on the spot to join him as the Hudson Institute’s economist. I was happy enough to leave my professorship in international economics at the New School for Social Research. My professional background had been on Wall Street as balance-of-payments economist for the Chase Manhattan Bank and Arthur Andersen. My research along these lines was too political to fit comfortably into the academic economics curriculum, but at the Hudson Institute I set to work tracing how America was turning its payments deficit into an unprecedented element of strength rather than weakness.”

MonetarySuper ImperialismDollar Debt
Book:Super Imperialism: The Origin and Fundamentals of U.S. World Dominance
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