“Think about what the purpose of your advertising is. The conventional answer is "To be visible. To be recognized. To create an image." It sounds logical. However, there's a huge difference between being "known" and being "bought.” Advertising Strategy Book:Sharks Strategy: Insider Secrets Successful Business People Use to Get Clients Without Advertising: The Step-by-Step Guide for Small Business & Entrepreneurs Source: Sharks Strategy: Insider Secrets Successful Business People Use to Get Clients Without Advertising: The Step-by-Step Guide for Small Business & Entrepreneurs