“Research states that we have a two-week window to act after being inspired by an experience, before the brain is compelled to move on. I have always thought that while some documentaries I have seen have educated me, they have failed to engage and drive me to act in support of the message.” TwoStatesMovingBrainSupportWeekMessagesResearchWindowInspiredEducatedDocumentariesCompelledTwo Weeks Author:Sam Branson
“Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.” BelieveI BelieveMillionsWindowOnlineDocumentariesCinematicLaunching Author:Sam Branson