“The ordinary run of advertising is nothing more than an effort to sell something by yelling in print.” RunningEffortOrdinarySellsAdvertisingPrintYelling Book:Average Jones Source: Average Jones
“According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.” WellsImportantMatterIgnoranceTheoryDrugCapacityAdvertisingFirmCentsProvenEarningProminentGullibility Book:The Great American fraud Source: The Great American fraud
