“Ignorance and credulous hope make the market for most proprietary remedies.” IgnoranceMedicineIgnorantRemedy Author:Samuel Hopkins Adams
“According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.” WellsImportantMatterIgnoranceTheoryDrugCapacityAdvertisingFirmCentsProvenEarningProminentGullibility Book:The Great American fraud Source: The Great American fraud
