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Shoshana Zuboff

Shoshana Zuboff Quotes

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Famous Shoshana Zuboff Quotes

“The extension and depth of exposure include every data point but necessarily omit the latency within each person, precisely because it cannot be observed and measured. This is the latency of a possible self that awaits ignition from that one spark caused by the caring attention of another embodied human being. It is in that clash of oxygen and ember that the latent is perceived, comprehended, and yanked forward into existence. This is real life: fleshy, soft, uncertain, and replete with silence, risk, and, when fortune smiles, genuine intimacy.”

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Book:The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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“This is the existential contradiction of the second modernity that defines our conditions of existence: we want to exercise control over our own lives, but everywhere that control is thwarted. Individualization has sent each one of us on the prowl for the resources we need to ensure effective life, but at each turn we are forced to do battle with an economics and politics from whose vantage point we are but ciphers. We live in the knowledge that our lives have unique value, but we are treated as invisible. As the rewards of late-stage financial capitalism slip beyond our grasp, we are left to contemplate the future in a bewilderment that erupts into violence with increasing frequency. Our expectations of psychological self-determination are the grounds upon which our dreams unfold, so the losses we experience in the slow burn of rising inequality, exclusion, pervasive competition, and degrading stratification are not only economic. They slice us to the quick in dismay and bitterness because we know ourselves to be worthy of individual dignity and the right to a life on our own terms.”

LifeExpectationsCapitalismInequalityControlSelf DeterminationModernityIndividualization
Book:The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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