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We First: How Brands and Consumers Use Social Media to Build a Better World

Book by Simon Mainwaring · 2 quotes · Company, Consumers, Corporate

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We First: How Brands and Consumers Use Social Media to Build a Better World Quotes

“Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.”

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Book:We First: How Brands and Consumers Use Social Media to Build a Better World
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“Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.”

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Book:We First: How Brands and Consumers Use Social Media to Build a Better World
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