“There are three basic principles behind any well-designed product: truth, humanity, and simplicity.” WellsHumanityThreeBehindsPrinciplesDesignProductsSimplicityBasic Principles Author:Sohrab Vossoughi
“The companies that get innovation right, again and again, are the ones that feel what their customers feel. That is true user-centered innovation” FeelsCompanyDesignInnovationCustomersUsersAgain And Again Author:Sohrab Vossoughi
