“We are approaching a soft data catastrophe. Entire lives, from tastes in music and clothes to deepest personal convictions - all produced by networks of feedback between datamining and content recommendation algorithms. The 'catastrophe' is when these algorithms unconsciously (or maybe, consciously?) lead people down presupposed paths for modern and emerging markets. Algorithms could right now be helping make people convert to a religion, drug addicts, vegan, LGBTQ, ethnonarcissists, fat, cult members, suicidal, narcissists, atheist, poly, mass shooters...” PeopleDataCatastropheLivesAlgorithmsMarketsAlgorithm Book:94,000 Wasps in a Trench Coat Source: 94,000 Wasps in a Trench Coat
“It used to be you'd search for something and find tons of good results. Now you type "hamburger" anywhere on your phone or computer and now advertising cartels serve you up some ads for hamburgers for the next week. Hell just say it aloud near your phone, it'll just take longer.” InternetComputerMarketingAdvertisingAlgorithmsPhoneAlgorithmThe InternetHamburger Book:94,000 Wasps in a Trench Coat Source: 94,000 Wasps in a Trench Coat